Mirelia Networks Evaluation – Intro
When you have any pores and skin within the relationship sport – and by that I imply you’re keen on to advertise relationship gives – then you might want to try Mirelia Networks.
Mirelia Networks is a self serve demand aspect platform with a excessive quantity of high-quality members space relationship site visitors.
The group behind Mirelia Networks have over 10 years of expertise in internet affiliate marketing and are extremely expert in digital advert tech options that can skyrocket your ROI.
So let’s break down the stats.
The community at present has 1.5 billion month-to-month impressions and 30 million clicks monthly.
They’ve 1.5 million every day customers in over 20+ tier 1 GEOs, throughout a community of their very own unique members’ space websites.
This interprets to a excessive quantity of extremely changing site visitors from direct sources (members space) and, as there’s no fee paid to publishers, associates can get greater payouts and premium grownup site visitors at reasonably priced charges.
The overwhelming majority of Mirelia’s site visitors is cellular, with 90% of all site visitors coming from cellular customers and the remaining 10% of site visitors being equally cut up between desktop and tablets.
This makes Mirelia one of many largest sources of site visitors within the grownup relationship trade. Couple this with a formidable companions’ community that’s solely set to develop in power and quantity, and it’s simple to see how Mireila Networks has turn into such a robust advert tech answer for relationship associates and advertisers worldwide.
If high-quality grownup relationship cellular site visitors from Tier 1 GEOs is excessive in your checklist of priorities, then it’s time you checked them out!
Getting began with Mirelia Networks
Registering an account with Mirelia Networks is fast and straightforward.
Merely click on on the Advertisers tab on the Mirelia web site homepage after which Register Now.
When you’ve stuffed within the quick type and confirmed your account by way of electronic mail you’ll be capable to log in to their self serve platform (DSP).
The welcome space seems clear and crisp, with a format that’s functionally designed and straightforward to navigate.
The remainder of the platform seems each bit pretty much as good because the welcome display, and the current redesign goes extra than simply pores and skin deep.
You’ll discover the DSP has an intuitive format, that’s snappy and responsive. The admin panel is quick and flows seamlessly from one display to the subsequent.
As soon as the welcome display exhibits itself you’ll see three choices:
- Add funds
- Create a marketing campaign
You may also entry these similar screens by clicking the corresponding menu hyperlinks on the high of the web page.
Funding Your Account
Earlier than you create your first marketing campaign you’ll have to fund your account.
One of many nice issues about Mirelia is which you could begin small.
The minimal top-up quantity is simply $30 if utilizing debit or bank card, and $50 for Paxum, and ePayments or wire switch on request.
It solely takes a couple of seconds to top-up and also you’ll be up and working very quickly in any respect.
Whilst you can deposit the minimal quantity it’s really useful to bump this up if you happen to wanna give the platform a good probability and take a look at all of the choices accessible.
There’s even a handy funds historical past tab the place you possibly can see all of your previous funds in a single place.
Keep in mind that if you’re utilizing the managed marketing campaign possibility you will have to have enough funds in your stability to cowl prices.
Setting Up Your First Marketing campaign
So now let’s get to the enjoyable half – making a marketing campaign.
Mirelia works somewhat in another way from different DSPs you might be used to working with.
The distinction is in the way in which that Mirelia targets audiences and the way that is mirrored within the marketing campaign arrange.
Go forward and click on on create marketing campaign. You’ll be capable to see any campaigns you’ve working right here – which at first is gonna be clean.
Solely energetic campaigns will probably be seen and you may search by identify or kind by all, energetic, or disabled campaigns.
This lets you see your greatest performing campaigns and discover out which of them are working greatest to your gives. That is particularly helpful if you happen to create a excessive variety of campaigns.
Use the location filter to view all campaigns with the identical placement or see which verticals are understanding greatest for you utilizing the vertical filter.
Now click on on create a marketing campaign. On this display you’re solely gonna see the CPC possibility. You’ll be able to test the desk of minimal CPC charges within the assist part for bid suggestions to your placements.
That is the very best place to start out for cellular show site visitors to advertise your relationship gives.
For CPM bidding you’ll want to talk together with your account supervisor.
We advocate doing this as a matter after all, as they will actually enable you to with organising your campaigns to get the very best site visitors to your gives.
With CPM bids you should utilize the next verticals:
- Grownup Paysite and VOD
- Leisure and Media
- Software program / Purposes
- Video games
- Survey / Sweepstakes
- Intercourse Toys
With each bidding fashions, you get state-of-the-art safety and 24/7 help however you might have to attend somewhat longer for the approval course of with CPM if you’re importing your personal banners.
You may also cease or pause your marketing campaign at any time to make adjustments.
The marketing campaign creation is cut up into two components – Focusing on and Landers.
The explanation for this can turn into clear as we go on.
For now let’s run by way of the focusing on choices.
Focusing on and Segmentation
Mirelia makes use of excessive performing creatives in reference to the platform’s sensible focusing on choices.
This provides advertisers a sensible strategy to get price efficient site visitors and present the fitting adverts to the fitting consumer on the proper time.
The focusing on choices are a mirrored image of this and embrace some distinctive options.
Right here’s the way it seems:
- Machine sort
- Marketing campaign frequency cap (per consumer)
- Day by day cap (clicks)
- Day by day cap refresh timezone
- Complete marketing campaign cap (clicks)
- Spending cap (USD per hour)
- PPC fee (USD)
- Product area
- Area frequency cap (per consumer)
A few of these like identify and Geo are gonna be fairly self-explanatory however others you might have to familiarize your self with first.
So first select a marketing campaign identify. You’ll want one thing distinctive and particular, particularly if you’re utilizing the splits characteristic to search out it in a while.
Should you’re utilizing the CPC mannequin you solely have one vertical, which is relationship.
One of many large variations between Mirelia and different platforms is the way in which they phase customers. The drop-down menu for that is as follows:
- $ Inexperienced
- $$ Pink
- $$$ Blue
- $$$$ Yellow
- $$$$$ Purple
- $$$$$$ PPS
- C Backfill
So what is that this insanity?
Effectively, truly, it’s fairly easy.
To maintain the site visitors high quality excessive and assist with consumer segmentation, Mirelia assigns customers a selected tag.
These tags relate to buyer buy loyalty.
With Mirelia, there’s no overlap between segments and advertisers can test the assistance part for value estimates on every phase.
So whenever you’re creating your campaigns you’ll wish to take a look at completely different segments to search out out which of them convert to your supply.
The best manner to do that is to create two similar campaigns and simply change one factor – on this case the phase. Needless to say some segments will price greater than others, so that you’ll have to preserve a detailed eye in your advert spend.
For the frequency cap per consumer you possibly can select no matter you want, however remember the fact that Mirelia will solely present 3 adverts per consumer per day so in order for you the freshest customers you’ll want to preserve this low.
Now you’re gonna see one other large distinction referred to as Splits. Splits are the flexibility to check site visitors sources throughout similar campaigns.
You’ll be able to run cut up assessments for as much as 5 variations of a marketing campaign together with segmentation, bids, and landers. This will provide you with 20% of the allotted finances throughout all of your splits which you’ll be able to later regulate based mostly on efficiency stats.
It’s additionally value noting that the site visitors doesn’t overlap, so that you’ll solely obtain distinctive customers for every cut up.
To see this in motion let’s check out the Landers tab.
Landers and Site visitors
Mirelia takes an modern strategy to landers.
In contrast to most DSPs which ask you to add your personal creatives, Mirelia has these already built-in.
That is nice information for associates utilizing Smartlinks and is a good time saver.
So how does this work?
Every lander is particularly chosen for its excessive CTR worth. This implies you don’t have to check this your self because the work has already been finished for you.
These in-house excessive performing swimming pools of creatives work along with sensible focusing on to maintain the standard of landers on the community excessive.
There’s an identical vary of creatives on supply for CPM bidding, with the distinction right here being which you could additionally add your personal banners if utilizing CPM campaigns.
Mirelia can also be distinctive in that it solely works with show site visitors – banners, native, and interstitial.
These are proven in varied zones throughout Mirelia’s community of direct websites and managed by the sensible focusing on advert tech.
The way in which the system works is as follows: Utilizing sensible focusing on, impressions are exhibited to the viewers utilizing RTB advert tech. The platform then selects the best bid and selects the very best advert spot for the impression.
As soon as the consumer clicks the banner they’re proven an interstitial web page the place they will register for push notifications. After 3-5 seconds the consumer is directed to the press URL.
The entire course of makes positive all accessible stock is stuffed and it repeatedly delivers high-quality site visitors to your gives.
You’ll pay extra for the precedence site visitors which consists of the freshest customers and gives with traditionally excessive EPC.
Backfill orders price much less however these will solely be proven to customers who’ve already clicked on precedence adverts. You might actively select backfill if you’re utilizing smartlinks as these robotically choose the very best supply for the consumer – no matter whether or not they have seen that supply beforehand.
Understanding this technique may also help you to handle your bids successfully.
So now, let’s put the cut up take a look at into motion utilizing the pre-built landers.
First, you create two similar campaigns.
Subsequent, assign the lander greatest suited to your supply. You’ll be able to preview the landers from the landers part. Attempt to choose one with a excessive CTR that matches the vertical: relationship or mainstream.
Now you possibly can select your cut up. If you’re utilizing just one cut up, then this can obtain 20% of the site visitors. If you choose two splits, you’ll obtain 40% of the site visitors, and so forth as much as 100%.
Monitoring and Optimization
After you have arrange and saved and activate your marketing campaign you might be prepared to start out testing the site visitors and focusing on and start the optimization course of.
Mirelia integrates with most monitoring platforms making optimizing your campaigns simple.
Whereas it’s advisable to make use of your personal tracker, it’s necessary to not overlook the statistics tab.
This will provide you with on the spot report era for any campaigns that you’ve working in addition to real-time statistics.
Following on from the cut up talked about above, you at the moment are prepared to start out monitoring this in your campaigns.
Merely assign your cut up worth to your tacking hyperlink utilizing a predefined parameter eg, &utm_term = mirelia_split1.
Then, after you have let this run for a day merely analyze the outcomes utilizing your tracker and regulate your bids accordingly, giving extra weight to the successful cut up.
On this manner you possibly can increase your ROI and enhance quantity to the successful marketing campaign.
It is best to now have the whole lot you might want to get began with Mirelia.
Nevertheless, there’s a few tremendous helpful guides within the assist tab so I like to recommend additionally checking these out to fully familiarize your self with the way it all works.
You’ll additionally want the assistance tab for the CPC estimates.
Should you wanna promote the platform and get 2.5% fee for six months in your referrals try the Affiliate Programme tab. This will provide you with the whole lot you want, together with banners and your referral hyperlink, to start out selling the platform.
Mirelia Networks Evaluation – Wrapping up
Mirelia Networks is a robust data-driven DSP with a sensible choice of high-converting creatives to suit your technique.
The platform is effectively designed and makes use of modern advert tech options that present relationship associates with high-quality site visitors and leads.
The sensible focusing on options are significantly helpful and the anti-fraud software program and high-end safety imply advertisers are in protected fingers.
As an affiliate, you’ll be capable to get aggressive charges and private dwell help by way of an modern DSP that provides nice efficiency and worth.
There’s additionally a wide variety of fee strategies to fund your account.
Whereas the platform is somewhat completely different from what you might be used to, it’s simple to get the grasp of and most associates will probably be up and working very quickly in any respect.
The platform additionally has loads of optimization and monitoring choices, together with real-time statistics to spice up your ROI.
Should you wanna see insane outcomes from high-quality members space site visitors, register an account with Mirelia Networks.