Right now we’re sharing a veteran and dependable advert community, based in 2013, you’ve in all probability heard of earlier than.
It’s referred to as EZmob, and it’s a self-serve programmatic advert community that’s good for efficiency entrepreneurs, affiliate entrepreneurs, and media consumers.
EZmob has share of cellular site visitors, as you would possibly anticipate, however don’t let the title idiot you – in addition they have loads of desktop site visitors on a 65/35 break up so that you can ramp up any desktop or cellular campaigns. You may additionally goal in-app and/or cellular net site visitors in case your marketing campaign requires it.
So who, or what, is EZmob?
EZmob is a world promoting community with greater than 80,000 publishers in over 160 international locations and 3B advert requests per day! EZmob gives totally different cellular advert codecs, site visitors sources (together with direct publishers and premium third occasion site visitors) and platforms, by means of a single self-serve shopper interface and a managed accounts crew.
Advertiser options embody:
- Launching popunder, basic push adverts, in-page push adverts, calendar iOS, native adverts, and banner advert campaigns.
- Complete focusing on options tailor-made to selling affiliate campaigns.
- Detailed real-time reporting interface.
- Sensible conversion-targeting bidding automation.
- Optimization by any focusing on function + whitelisting/BL + IP + Viewers.
- Premium assist by way of Chat, E mail or Ticket desk.
- Deposit with quite a lot of fee strategies (PayPal, Wire Switch, 3DS Credit score Card, Paxum, Payoneer, WebMoney, Bitcoin and Capitalist).
- Managed accounts are attainable for related purchasers.
Show & Native: 1B every day requests
Pop: 2B every day requests
Push: 10M direct push subscribers plus 100M syndicated push subscribers
In-Web page Push: A well-liked banner format which mimics Push adverts
Calendar iOS: Goal a listing of iOS customers
Take a look at yesterday’s stock right here.
The good factor is once you purchase site visitors with EZmob DSP, you may depend on premium site visitors, the fellows at EZmob DSP put their stock by means of rigorous site visitors filtering and monitoring processes that be sure that advertisers obtain nothing however human site visitors.
Consequently, you’ll get an viewers that’s extra engaged along with your gives.
Along with their proprietary software program and advert tech, EZmob makes use of Adkernel’s advert server along with a number of stock monitoring options akin to Botman and FraudScore for pop and push stock and Pixelate for show stock.
These main business providers are used to filter bot site visitors and make high quality site visitors buys. It’s additionally the identical software program utilized by many different high advert networks.
That is the primary purpose you’ll get no unintended clicks and excessive changing site visitors to your campaigns.
So let’s have a look at how you should use EZmob to faucet into top quality site visitors sources to create excessive performing advert campaigns and enhance your ROI.
True to type, EZmob does, in reality, make issues simple!
Merely click on the Advertiser Registration hyperlink on the web site to get the ball rolling.
When you’ve crammed out the shape, click on Register, after which examine your electronic mail for a verification hyperlink.
Subsequent, log in, and also you’ll be immediately transported to the EZmob dashboard.
Able to get began?
Enroll with EZmob right this moment utilizing the promo code EZMOB50 and get $50 added to your account once you deposit $150 (or 10% for decrease quantities) in your first deposit!
The EZmob dashboard is properly offered, with an all new UI interface that’s a bit of cake to navigate.
The important thing tabs to familiarize your self with are as follows:
- Handle Campaigns
You can even entry the HelpDesk and On-line Chat from the sprint.
Beginning with the Profile, fill this out to incorporate all of the obligatory fields (Identify, Metropolis, Road Handle, Skype, Enterprise Identify, Firm Web site, Enterprise Description, and Nation) and click on Save.
The Postback URL to make use of along with your tracker can be discovered from the Profile tab. This consists of your advertiser ID and Click on ID. EZmob integrates with hottest trackers, together with Voluum and BeMob.
Take a look at the assistance information in the event you want any extra data on set this up along with your tracker.
Be certain that to make use of the obtainable macros along with your monitoring hyperlink, which can provide help to to optimize your site visitors later.
Funding Your Account
You may add funds to your account with a number of fee strategies, a few of which have very low charges.
The minimal deposit quantity is $50, which you’ll deposit by way of the dashboard with PayPal, Paxum, Bluesnap and Credit score Card. To deposit by way of every other technique, contact assist and they’ll give you the deal with.
You may see your present stability from the Funds tab and the Campaigns interface, in addition to on the primary dashboard.
Making a Marketing campaign
One other neat factor concerning the new design is the devoted Marketing campaign and Reporting interface.
This lets you create campaigns in a selection of advert codecs and has many superior focusing on options which assist make your marketing campaign a hit.
From the Marketing campaign web page, you’ll see 5 menus.
Studies: Native, Push, Floating Push, Calendar Push, Popunder, Show.
Campaigns: Create Native, Create Push, Create Floating Push, Create Calendar Push, Create Popunder, Create Show, All Campaigns, Creatives.
Referrals: Seize your referral hyperlink.
Settings: Area Lists, IP Lists, International Feeds Blacklist.
Assist Heart: Get assist along with your account.
Let’s click on to create a Push adverts marketing campaign.
First, give your marketing campaign an intuitive title, then add your marketing campaign finances and limits.
This needs to be pretty easy, particularly in the event you’ve ever created a marketing campaign on every other advert community earlier than.
EZmob makes use of the CPC and CPM price fashions, and consists of an possibility for managed marketing campaign service for VIP clients.
The steps listed below are for advertisers who want to configure their very own settings for his or her campaigns. That mentioned, I discovered the direct chat to be significantly useful, so don’t be shy to succeed in out in the event you get caught! Create a chat with EZmob’s crew proper now!
There are 6 obtainable advert codecs on EZmob, as seen from the Campaigns menu:
- Traditional Push Advertisements
- Floating Push (In-Web page Push Advertisements)
- Calendar Push
A few of these advert codecs could also be acquainted to you, whereas others, akin to the favored Calendar Push advert format, could be new.
For show site visitors, the most typical banner sizes are 300X250 for desktop and 300X50 for in-app site visitors, however we’ve been informed that alerting the EZmob crew to your wanted focusing on will assist them alter extra stock inside an inexpensive time.
Calendar Push is a brand new advert format particularly focused to iOS site visitors and works properly in any area of interest the place time delicate gives can be utilized along with calendar occasions.
As Push advert notifications can not typically be used to focus on iOS customers, this can be a good different for advertisers who wish to market to iOS customers and iPhone homeowners.
These adverts are linked to the native calendar app and can be utilized to promote occasions after a person subscribes to a calendar subscription.
These adverts have worldwide stock and can be found from simply $0.01 CPC. Nevertheless, take care with this advert format, as deliveries will not be recorded and clicks may be recorded after the occasion, leading to attainable overspends.
Subsequent fill out your Location Concentrating on, Time Concentrating on, OS, Person Brokers, Carriers and extra.
For the take a look at marketing campaign, I’m utilizing a Push SmartLink from Mobidea, so I left these on the default settings.
For the Visitors High quality and Analytics tab, you may select so as to add Area lists, IP lists, and Feed lists. Choose whitelist or blacklist from the dropdown menu after which populate the record with information.
Advertisers can configure superior automation guidelines, together with site visitors high quality filters and bid optimization to handle their budgets extra effectively
To begin with, you’ll in all probability wish to go away this on the default settings, after which select to filter the site visitors high quality after getting some take a look at information in your account.
Subsequent, you will have the choice to make use of the brand new bid optimization function as a part of the conversion monitoring part. This may try and match the “Price” metric with the “Goal Worth” metric in actual time.
You also needs to choose a minimal variety of clicks, conversions, or blacklisting to make use of the default bid, so sufficient information is gathered earlier than sensible bidding kicks in.
Be aware: The bid optimization function requires postback integration.
Tip: EZmob additionally recommends limiting your preliminary marketing campaign bid once you first activate this function.
As soon as that’s achieved, it’s time so as to add your creatives.
Click on to create a New Push Advert.
Fill out the title, description and vacation spot URL, and add your most important picture.
Be sure you make good use of all of the obtainable Macros on EZmob.
You’ll be capable to see all of your creatives listed within the Push Advertisements tab.
Click on End to start out your marketing campaign.
You’ll now be capable to see your marketing campaign from the Campaigns tab, and may edit, duplicate, or view the conversion monitoring template by clicking the Actions icons.
Stock & Visitors
One of many issues which makes EZmob a sexy advert community for associates is the standard of the site visitors and the choices EZmob allows you, as a media purchaser, to make use of.
You should buy site visitors from totally different sources, platforms, and codecs by means of a single interface.
Ensuring you utilize the monitoring MACROS for domains and SubIDs, you may optimize these by ID. This, together with whitelisting and blacklisting sources and clicks, offers you loads of management over which sources you wanna goal. Add the area macro to your hyperlink to drag the area into your monitoring platform.
You can even edit world Area record, IP lists, and feeds from the marketing campaign setting.
As for the quantity of site visitors, you may view the EZmob Day by day Stock from the assist desk to see up to date stock information segmented by nation for the final 24 hours for Calendar, Push, Pop, and Banner stock.
From this you may see enormous volumes of Push and Pop site visitors in actually any nation obtainable, the primary areas are N.A., EU, LATAM, Asia and Africa in that order.
Banner stock additionally has some good US and UK volumes, whereas Calendar stock is standard in Spain, Indonesia, Germany, Vietnam, and Canada.
It’s advisable to examine this record first earlier than you propose your campaigns or to ping the assist crew to seek out out whether or not every other site visitors alternatives in your required focusing on can be found.
Reporting & Analytics
EZmob gives very granular reporting for each show and XML stock (push and pop) making it attainable to make most campaigns work properly.
As soon as a marketing campaign has been launched customers can view reviews and breakdown by quite a lot of groupings akin to Date, Marketing campaign, or Nation, and get a granular breakdown of promoting and conversion information. This makes optimizing your campaigns a snap.
EZmob recommends specializing in placement focusing on (zone for banner or SubID for pop) when launching a brand new marketing campaign earlier than optimizing out OS/Browsers/International locations. Ensuring every site visitors supply is assembly your KPI greater than optimizing out a severe chunk of your doubtlessly loyal customers.
EZmob is a superb cellular and show advert community that each new customers and skilled execs ought to discover wonderful use for. They’ve loads of quantity in high tier GEOs, and a top quality of site visitors for a lot of standard advert codecs, which actually makes it simple to scale once you want it.
The brand new Calendar Push format is properly price experimenting with, and it’s good to see that the community has now included in-page Push of their interface.
The barrier to entry is pretty low ($50) and advertisers should purchase site visitors at a low price per click on.
Prepared for launch with EZmob?
Enroll with EZmob right this moment utilizing the promo code EZMOB50 to get $50 once you deposit $150 (or 10% for decrease quantities) added to the worth of your first deposit!
Affords & Verticals
Advert Varieties: Banner, Pop, Native, Push, Calendar Push, Floating Push.
Price Mannequin: CPC and CPM.
Push: AV, Cleaner, Crypto, Playing, Betting, Sweepstakes, Courting, Apps.
Pop: Apps & Utilities, Playing, SmartLinks, Cell Content material.
Calendar iOS: AV, Cleaner, Crypto, Utilities, Installs, Playing, Betting.
Be aware: Many networks and advertisers are reselling EZmob site visitors by means of SmartLinks, which ought to let you know one thing concerning the high quality of the site visitors.
Fee & Funding
Minimal Deposit: $50.
Strategies: Paxum, Payoneer, WebMoney, BTC, Wire, PayPal, BlueSnap, CC, Capitalist.
The crew is offered on-demand by electronic mail, HelpDesk, and direct chat inside the EZmob interface. Merely ping them for recommendation along with your campaigns and take advantage of your finances.
Private Account Supervisor: Sure.
Assist Response Pace: 1 hour throughout enterprise hours and a couple of hours max throughout weekends.
Assist Score: Glorious.
Contact Strategies Out there: Service Desk, On-line Chat, E-mail, Skype, Telegram.
- EZmob is very really useful, it definitely streamlines shopping for site visitors for giant or small media consumers. Being a veteran advert community means you may depend on the crew at EZmob to get the job achieved for you. We’ve seen many networks come and go and EZmob is right here to remain.
- Superb selection relating to advert codecs, EZmob actually focuses on the simplest advert codecs served on premium publishers, that features: Popunder, Push adverts, Native adverts, Banner adverts, Calendar Push, in-Web page Push, Interstitials and extra.
- Entry to various platforms with a single interface.
- Person-friendly interface and large number of fee choices.
- Superb and useful chat assist for purchasers.
- As a result of abundance of site visitors sources, once you launch a marketing campaign you’re going to see many sources concerned in supply. Act rapidly and ensure you combine conversion monitoring that will help you discover the sources that work greatest to your particular marketing campaign. We’ve discovered that after 2-3 of main optimization rounds our conversion price elevated dramatically and that allowed us to start out scaling again.
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