COD, SS, Trial Offers: Which Model to Choose?

COD, SS, Trial Offers: Which Model to Choose?

Getting Started

Success with nutra merchandise begins with two necessary components: promotion and distribution. After creating an associates program or utilizing a companion community, the product proprietor wants to decide on an acceptable billing mannequin.

Up to now, there are three cost fashions accessible in the marketplace — COD, SS, and Trials. Let’s cowl what every cost mannequin is in a nutshell.

COD (Money On Supply)

COD is a technique that enables shoppers to pay for the marketed product upon supply.

The way it works is {that a} buyer leaves their contact particulars on a touchdown web page, after which, a name heart contacts them to verify the acquisition. Fee is obtained solely after the product has been shipped and the client has paid the quantity due on supply.

This mannequin has an excellent conversion stage, with a possibility to upsell additional merchandise, through the buy affirmation.

However, there’s a probability that clients present incorrect contact info, and a sale is misplaced with no solution to contact them.

One other downside with this mannequin is that you just rely closely on a name heart, and there’s a probability of dropping conversions.

Additionally, income are postponed till the merchandise is delivered, and also you run the chance that the client has modified their thoughts relating to their order.

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SS (Straight Gross sales)

Within the SS mannequin, a shopper pays for the product on the touchdown web page. As soon as a buyer submits their bank card info, the acquisition is full and the product proprietor receives their cash instantly.

The large benefit to this mannequin is that trash orders, multi-orders or unpaid orders are unattainable. Conversion goes proper on the touchdown web page and every order ensures revenue.

Consequently, commissions are fairly excessive. As well as, there is a chance to upsell to the patron.

A buyer will be supplied, on the touchdown web page, to buy a bigger amount of the preliminary product at a reduced value, incentivizing buying extra items directly.

Cons of this mannequin are site visitors price is often larger, and it isn’t an efficient mannequin inside growing international locations the place on-line ordering will not be as widespread.

Additionally, testing this mannequin is dearer than others.


Trials is the cost mannequin that provides clients to interact with the product on a trial foundation, which means they may obtain the primary product unit without spending a dime. Prospects pay just for the price of supply for the primary unit and should comply with obtain and pay for the subsequent product unit.

It really works like a freemium subscription that the consumer can cancel.

This permits shoppers the chance to determine if the product is true for them and whether or not to proceed or cancel the subscription.

The share of consumers who proceed their subscription is known as a rebill charge. The upper the speed is, the higher the standard of your leads is. Usually, it ought to be larger than 60%.

Affiliate entrepreneurs want round two weeks after they start this cost mannequin to test the site visitors high quality. That’s as a result of often the second supply, or rebill, occurs 14 days after the trial has begun.

The rebill charge will can help you see if this cost mannequin works for you.

Which Fee Mannequin Fits You?

SS mannequin will work the perfect for the U.S., the UK, Canada, France, Germany, and different Tier 1 international locations.

It’s profitable in locations the place on-line ordering has been popularized and is an integral a part of the patron market, and in international locations the place making a big buy on-line is customary for shoppers.

When you have good outcomes with the SS mannequin, there isn’t any want to regulate your cost mannequin, except you understand how to advertise your product and easily need to scale your online business to extend the present revenue margins. Then, you’ll be able to implement the Trials mannequin.

If you happen to don’t really feel assured on a selected vertical, we recommend utilizing one other mannequin than the SS, because it requires extra promoting spending.

COD mannequin works higher for Asia, Latin America and CIS international locations. Individuals there are anxious about sharing their bank card info on-line, so they like to talk with a name heart to make a purchase order.

The Trials mannequin will be carried out for international locations which can be appropriate for the SS mannequin.

Additionally, it’s really helpful to make use of the Trials cost mannequin, if you’re not sure concerning the success of utilizing the SS mannequin as a result of it requires much less spending.

Nevertheless, a good suggestion could also be to check the Trials cost mannequin in growing markets. It prices extra, and customers haven’t gotten used to it but. Nevertheless, competitors can be very low.


At present, there are three essential cost fashions in the marketplace: COD, SS, and Trials.

COD implies that a name heart contacts the client to verify the touchdown web page order, and the client pays for the product upon supply.

SS means a direct sale on the principle web page with a direct cost.

Trials imply the consumer doesn’t pay for the primary unit and pays just for the supply.

Nevertheless, the consumer is required to enter his bank card particulars and to comply with the acquisition of a second merchandise, following a subscription mannequin.


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