[Case Study] Music App Download

Affiliate Guides Affiliate Industry Case Study

Internet affiliate marketing is all about studying, and one of the best studying is completed once you be taught from others.

Try this useful beginner case research, submitted by one other beginner. We hope you prefer it!

Advert Community: EZmob

Advert format: Popunder

Provide: Music APP Obtain (View Mobidea Offers)

Vertical: Leisure

Geo: US, CA

System: Cellular Cellphone


Spent: $2218

Income: $4490

ROI: 202%

Who’s EZmob?

EZmob DSP is an easy-to-use self-serve media shopping for platform for entrepreneurs, media patrons, and associates. EZmob DSP additionally permits direct publishers to combine advert codecs (pop, show, and push) to monetize their websites and apps.

What is that this Information About?

Internet affiliate marketing is new to lots of our shoppers and testing affords will be worthwhile, however once you’re on a good finances and have to see conversions occur now as an alternative of later, you should set your marketing campaign to succeed earlier than even hitting the ‘run’ button.

We respect that lots of our shoppers be taught by way of on-line programs, YouTube movies, and thru different methods and case research that present the internal workings of advert networks and media shopping for.

Be happy to take a look at the EZmob weblog or helpdesk to realize essential recommendation on benefiting from your finances with EZmob DSP.

Oh, and naturally we’ve got a particular promotion for Mobidea Academy readers!

Particular Promotion: Get $50 added FREE when testing $150 in finances as a primary depositor.

There’s a brief guidelines you need to undergo earlier than even establishing your supply on any DSP or cell advert community:

  • Arrange your conversion monitoring: Conversion monitoring is the important thing to opening your eyes relating to what works along with your marketing campaign. Learn extra right here.
  • Learn the supply’s KPI: It’s turning into further onerous to satisfy the advertiser’s KPIs. Chat along with your affiliate supervisor and perceive how advanced the KPIs are and what it’s essential to do to satisfy them. Examine if pop or push visitors is inside this supply’s pointers.
  • Perceive the metrics: Perceive what number of clicks or impressions it’s essential to purchase and what number of it ought to take to attain one conversion. Enable your self some wiggle room, however, total, understanding that you need to see a conversion inside, for instance, $2-3 beginning out, however that it ought to attain $1-1.5 by the point you’ve spent half your finances, is essential to understanding how a lot room you’ve gotten for experimentation.
  • Goal nicely: Perceive the precise concentrating on wanted on your supply to transform. Some key concentrating on options might embody particular browsers, carriers, working methods variations, and so forth. Be sure to goal your campaigns inside these boundaries. Tip: in case you’re selling an app that takes lots of house (over 200MB for instance), it may not be prudent to focus on non-WiFi-connected customers who may not wish to spend their knowledge plan on downloading your app.
  • Check: Earlier than you launch, chat with our supervisor, ask for a check conversion to be submitted and ensure monitoring is prepared for conversions.

On this information, we are going to use popunder advertisements, primarily as a result of they’re low-cost, efficient, and simple to scale. Popunder bids begin at 20c for 1000 impressions, that means customers will really land in your touchdown web page 1000 instances for under 20c.

In fact, there’s a draw back with pops akin to the additional quantity and excessive velocity of the visitors as soon as the campaigns begin operating, however that’s simply solved by limiting your day by day marketing campaign finances growing your bid to achieve higher-value publishers and establishing a tighter frequency cap to have interaction extra distinctive customers per day.

Along with popunder advertisements, you could discover push notification advertisements as very partaking and efficient in most campaigns that pop advertisements will work for.

Find out how to Select an Provide and the GEO?

Generally it appears there are tens of millions of affiliate affords to select from, some handed over from community to community, some generated straight by the app builders and whereas the metrics are comparable, selecting a proposal that’s nearer to the supply is essential to your ROI.

Remember that whereas searching for a superb supply to check, you would want to generate good creatives, touchdown pages, and content material to go lots along with your advertising and marketing, so select one thing which you can ship nicely upon.

The Provide

On this case, we’re selling a music leisure app accessible on-line and thru every of the app shops.

  • Conversion KPIs: Converts on Buy – US Product Web page
  • Different technical necessities: Use &sub3= for language and use &sub4= for forex
  • International locations: US, CA

Since this supply pays on sale, concentrating on may be very extensive. After debating with the affiliate supervisor I used to be capable of confirm which concentrating on must be simpler to transform for.

The Marketing campaign Setup

Should you can design and deploy your personal pre-landers, we strongly suggest you to. If not, begin with what’s provided by the affiliate community and talk about performing options which will work on your marketing campaign out of your affiliate supervisor.

Having an incredible touchdown web page is essential in a popunder marketing campaign for apparent causes. Be sure to have a couple of variations of your touchdown web page and that your internet hosting can deal with having a number of thousand customers per hour going into your pages.

The Prelander

Earlier than beginning a marketing campaign seek the advice of with our DSP supervisor and ensure to use EZmob’s greatest performing channels on your supply.

Begin with a low bid to know how aggressive you ought to be for the visitors you’re concentrating on.

The minimal bid for pop visitors is just $0.20, begin with that and enhance it as you go. Learn extra about win charges right here.

targeting ezmob campaign

Focusing on



Give your marketing campaign some room to ‘breathe’ earlier than you begin eliminating placements.

An important factor in your optimization technique is retaining high quality placements delivering visitors and avoiding less-effective writer placements, however you need to nonetheless give a preventing likelihood for placements which may carry out nicely for you underneath a decrease bid or tighter concentrating on which you would possibly apply on a reproduction marketing campaign. Learn extra about optimization in EZmob’s HelpDesk.

After you have your listing of changing placements, duplicate your marketing campaign and whitelist solely these placements underneath a better bid; that ought to assist you get extra conversions. You possibly can blacklist these placements in your authentic marketing campaign to keep away from competing with your self, though, both manner, the upper bid will win the impression.

By the point you perceive which placements convert nicely on your whitelisted marketing campaign test which bid will get you one of the best win price and nonetheless produces ROI globally.

Should you maintain this apply for a couple of extra days you need to have a couple of reliable subIDs you may depend on for changing for greater than only one supply.

Preserve your newly acquired listing useful for future affords underneath comparable verticals you could select to run sooner or later.

A couple of different optimization suggestions might embody:

  • Marketing campaign scheduling – test whether or not your marketing campaign is prone to convert higher in particular hours of the day and apply that scheduling on the marketing campaign stage.
  • Section studies by browsers, working system variations, carriers, and so forth., and apply adjusted bids to regulate your bids throughout your whitelist or world campaigns.

Learn extra about advertiser studies right here.

The Backside Line

Working with a strong affiliate community and a proposal that works is essential to creating any marketing campaign work.

Permitting your marketing campaign to amass sufficient knowledge that’s unfold round totally different concentrating on groupings permits you extra room for optimization.

Duplicate your campaigns and whitelist placements or subIDs that convert nicely for you, bid greater on that marketing campaign, management and scale it with day by day finances and capping.

Check a number of affords and section your campaigns in line with extensively totally different concentrating on options akin to working methods and nations as placements may match otherwise.

Seek the advice of your DSP managers and get knowledgeable recommendation by on-site chat, electronic mail (help@ezmob.com), or EZmob’s data base.


Leave a Reply

Your email address will not be published. Required fields are marked *