Adsterra’s Head of CPM/RTB Dasha Raputa Shares Tips and Upcoming Features

Affiliate Industry

Though Affiliate Conferences have been canceled, we saved in contact with business leaders.

Dasha Raputa, one of many key figures at Adsterra, instructed us about her skilled journey, the platform’s present and upcoming options, and shared a number of insights that may profit you each as an affiliate and an advertiser.

Dasha, please inform us about your self. What do you do for Adsterra? What’s your background?

I joined Adsterra 4 years in the past as an account supervisor, and presently, I’m Head of CPM/RTB. My skilled journey has allowed me to expertise all sides of promoting.

I’ve labored with advert campaigns of all sizes, with all verticals, and many others. Nevertheless, regardless of all this, I nonetheless uncover new issues day by day at Adsterra. I feel it’s crucial to by no means cease studying! 🙂

Are you able to please inform us a bit about Adsterra?

Adsterra is without doubt one of the best and dependable promoting networks on the subject of direct site visitors from throughout the net. We work with 12K+ direct publishers and 8K+ manufacturers, associates, media companies, and advert networks coping with mainstream and non-mainstream verticals. We’ve got been serving to each publishers and advertisers make excessive income since 2013.

What are your advert codecs? Which of them do you assume are the simplest?

We work with Pop adverts, Banners, Natives, Internet Push adverts, and Video Pre-rolls. We’ve additionally not too long ago launched Social Bar, an advert format we’ve developed ourselves.

The primary-ever advert format we’ve launched was Pop adverts. That was seven years in the past! Now our hottest format is Popunder, which has a quantity of over 200mln every day.

What are Adsterra’s essential GEOs?

We’ve obtained a powerful Tier1 presence (US geo particularly) and spectacular volumes for Europe (as an illustration, DE, FR, GB).

If you’re searching for excessive volumes you possibly can all the time rely on IN, and also you’ll by no means be disenchanted with Asia (ID, TH, VN) and LATAM (BR, MX).

We function worldwide, monitoring demand 24/7, and our crew is all the time looking out for brand new volumes.

Sounds superior! Any suggestions to assist associates select creatives?

Initially – don’t hesitate to contact your AM! They know all the highest offer-creative mixtures and are all the time prepared that can assist you out.

Additionally, we’ve an in-house crew that develops new customized creatives based mostly on present tendencies. Should you run CPA provides, don’t overlook to check your marketing campaign on Adsterra’s creatives.

Should you desire to not have a supervisor providing you with recommendation and need to run campaigns by yourself, we suggest utilizing spy providers like AdPlexity.

Looks as if Adsterra is ideal for each people who desire to work alone and people who wish to have entry to skilled recommendation! What focusing on options do you provide?

We’ve obtained every part wanted for correct RON promoting – OS/Browser focusing on, pre-made white/blacklists for pop adverts, language/provider/metropolis focusing on in addition to retargeting options.


The one two choices we don’t provide are gender and age as a result of we don’t acquire person information as social networks do. Every little thing else is on the market.

What are your top-performing verticals?

On the subject of mainstream site visitors, we’re an exceptionally robust site visitors supply for working VPN/utility campaigns.

Should you’re able to play long-term we’ll be probably the most secure supply for playing/betting/finance campaigns.

Cellular sweepstake provides stay certainly one of our top-performing verticals. Our desktop site visitors may be very appropriate for software program and addon provides.

See additionally: Mobidea’s Cellular Sweepstake Presents

As for grownup site visitors, we’re among the finest sources for cam campaigns – this vertical has proven a excessive and long-lasting increase this yr.

What sort of help do you give to new shoppers? What about digital promoting newbies?

Adsterra has an amazing multilingual help crew able to reply any inquiries 24/7. All our managers have accomplished a novel in-house coaching program and are prepared to offer all newbies with skilled recommendation.

Our firm prioritizes studying, so our staff are all the time honing their expertise.

We purpose to provide our shoppers not solely the very best service, but additionally the very best help and recommendation, so we take each alternative to enhance and develop ourselves as professionals.

Are you able to inform us about Adsterra’s plans? Are there any new options or advert codecs within the works?

At present, we’re engaged on bettering our Self-Service interface for advertisers, particularly, the site visitors chart. Extra interface enhancements and new options are coming quickly, so subscribe to our weblog to remain up to date! 😉

As for brand new advert codecs, you’re in for a deal with!

The not too long ago launched Social Bar has proven to be extraordinarily efficient, with our highest engagements but and a 25% larger CR in comparison with internet push. It’s displayed at publishers’ web sites natively, encouraging person interplay.

Social Bar comes with 3 extremely participating advert sorts: In-Web page Push, Chat Bar, and Survey Bar.

One of the best half is, you don’t have to decide on only one: combine and match them to get most revenue!

Sounds nice, doesn’t it? 😉

It sounds superb! Do you will have any promo codes to share with our readers?

Right here you go: XENZX57S. Create an account on Adsterra and use this promo code to get a pleasant bonus as a welcome present (an additional $50 in your deposit of $150.)

We’d be completely satisfied to see your readers amongst our companions.

Thanks for having me!


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