3 Tips To Properly Run Sweepstakes Offers in 2021 (and beyond)

Getting Started

August 18, 2021 – 6 min learn

One of the vital in style verticals in affiliate internet marketing is Sweepstakes.

Annually it attracts learners and seasoned associates alike with tons of gives, availability throughout all GEOs, with excessive changing potential and good response to all types of site visitors.

However although it could look like a low-hanging fruit when it comes to ROI, launching a worthwhile sweepstake marketing campaign requires ability and follow.

So that you can get essentially the most out of operating sweepstakes, we’ve narrowed all the most effective practices down to three key factors.

What are Sweepstakes and What Sorts Are There?

Sweepstakes are a type of an internet prize draw the place the winner is decided randomly amongst all of the individuals. This time period is commonly used interchangeably with “contest”, nonetheless, a contest implies a component of ability.

With sweepstakes, the end result relies upon strictly on pure luck.

There are numerous sorts of sweepstakes funnels, which outline the mechanics of participation for a consumer.

SOI/DOI (Single Choose-In/Double Choose-In) sweepstakes require a consumer to supply their information (e.g. an e mail, a social account or a telephone quantity) and probably verify it.

CC submit (Bank card submit) requires a consumer to supply their bank card particulars.

Every kind present nice outcomes on RollerAds site visitors with each push advertisements and popunders, given the advertiser applies the most effective practices listed under.

Tip #1 All the time Use Prelanders

The most effective prelanders (definition) are styled as questionnaires or shock packing containers, custom-made in response to the product you’re selling. Because the consumer solutions the questions or “unwraps” the field, they get invested within the course of and supply their particulars extra eagerly.

Instance #1

Instance #2

Instance #3

For those who’re operating an iPhone 12 marketing campaign, be sure that your prelander is styled for the consumer’s cellular provider. This concentrating on is on the market in RollerAds.

You probably have a present card supply, don’t hesitate to make use of recognizable manufacturers in your prelanders.

In style model pictures evoke belief and instill confidence in customers which positively impacts the CTR.

However if you do this, the job’s not achieved but: examine your prelander’s CTR ranges, optimize the colours, buttons and shapes.

Examine the outcomes of your marketing campaign with completely different parts and maintain those that present greater ROI. And should you’re operating a push marketing campaign, a inventive is what the consumer will see first.

You may apply the identical tricks to it as for the prelanders.

For instance, pictures of in style manufacturers on a inventive increase CTR in comparison with a plain picture.

Tip #2 Optimize Your Creatives

For creatives to hit the objective and make your supply irresistible to the consumer, you want to take note of each the picture and the textual content accompanying it.

Phrases like “The prize is ready for you” or “You will have (1) merchandise to gather” are two of essentially the most environment friendly examples.

iPhone sweepstakes dominate the vertical, so should you’re operating one, be sure that to make use of the identical picture (mannequin, shade, and so forth.) because the consumer will see on the supply web page. For those who’re trying to run new and changing sweepstakes, enroll on Mobidea and browse the gives listing.

As for the photographs, reward packing containers, emojis related to the celebration and urgency are the issues that excite customers essentially the most.

Tip #3 Analyze Your Site visitors

The earlier two ideas, nonetheless useful they may be, gained’t be your silver bullet should you don’t put in sufficient effort into optimizing your campaigns.

It ought to begin with analyzing your site visitors. They are saying information is your greatest armor. Ensure you know all the pieces about your marketing campaign: observe the OS variations, carriers, browsers, browser languages, and so forth. to know what’s bringing you conversions and what’s a waste of funds.

Scale up the primary, and exclude the latter — and also you’ll see your income.

Bonus tip: Check GEOs and gives.

As we’ve talked about firstly of this put up, there are a number of sorts of sweepstakes gives.

Our knowledge exhibits that SOI/DOI sweepstakes carry out particularly properly with push advertisements in US, ZA, GB, DE, FR and Asian nations.

As for the CC submits, popunders are the popular format right here. It has greater volumes and offers a broader attain.

Tier-1 GEOs like US and Europe are the place to go, and don’t neglect to customise your prelanders for a specific viewers!

Wrapping up

RollerAds is a good place to run your sweepstakes supply.

Don’t hesitate to provide it a strive! And you probably have any questions or want help, get in contact with our assist crew – contact@rollerads.com.


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