How To Avoid Mistakes During Ad Optimization: Case Report

Getting Started

Final up to date on September 2, 2020 – 4 min learn

Optimization is a vital a part of operating advert campaigns in affiliate marketing online. It doesn’t matter what the supply is and which advert sort you select: push notifications, native, pops, or every other. You’re at nice danger of shedding cash in the event you don’t change something throughout the entire interval of your marketing campaign.

As you already know, there are already numerous options for auto-optimization on the highest advert networks. On the identical time, there are some frequent errors advertisers make.

Spoiler: typically optimization makes issues worse.

Optimization Pitfalls and Hacks

If you optimize advert campaigns after some assessments, each mechanically and manually, you may face a number of typical errors.

Let’s examine essentially the most present of them and learn how to keep away from them (on the instance of the RichAds platform).

1. Selecting the improper sources to your advertisements

Typically, in case you are unsure which sub-lists work and which don’t, it’s beneficial to run the marketing campaign on all sources first. Nonetheless, associates normally spend an excessive amount of money and time on assessments with this method.

Resolution: to keep away from it, RichAds has carried out completely different teams of sources: Premium (finest to start out), Customary (finest to scale), Remnant (finest to purchase low cost), and New (contemporary viewers).

The Premium exhibits a 7x increased common conversion price than the Remnant for all niches and it doesn’t impose elevated prices.

Plus, you may activate the characteristic to activate New lists mechanically.

2. Operating advertisements on outdated or irrelevant gadgets

As a consequence of restricted concentrating on alternatives, your advertisements are sometimes seen by customers with outdated gadgets (e.g. with low display screen decision) or gadgets which don’t suit your supply.

Resolution: Machine Producer and Machine Mannequin concentrating on repair the issue with the low performance of outdated mobiles.

Or, for instance, in the event you use a cellphone giveaway in your artistic supplies, it is smart to focus on low cost gadgets.

Instance of cellphone giveaway push advertisements

3. Operating advertisements for the premium section on low cost gadgets

Quite the opposite, first-class gives will simply not work on low-cost devices.

Resolution: The premium machine concentrating on open doorways to selling luxurious items, costly electronics, equipment, jewellery gives. The probabilities for performing advertisements are countless.

4. Unsuitable concentrating on choices

Typically when associates run a number of campaigns, they will set some parameters by accident and lose performing visitors, or not get it in any respect. In different circumstances, some concentrating on choices are simply not so stylish for sure GEOs or areas.

For instance, iOS is unpopular in some international locations (e.g. Syria, North Korea, Sudan, Cuba, and many others.).

Resolution: examine the proportion of superior concentrating on reputation to your GEO – you will notice their worth proper in your account.

The recognition of iOS in Cuba

5. Sluggish results of Automated Guidelines for Sources.

If you set auto-rules for separate Publishers or Websites, typically it might not trigger the result so quick. Because of this, you continue to spend the finances on non-converting, costly visitors.

Resolution: A brand new alternative at RichAds has arisen: Automated Guidelines for the entire Subscriber lists. Thus, you chop off failing Publishers a lot sooner and lower your expenses.

In addition to, examine the presets in accordance with the most effective practices. The instance is under.

So, examine your self to not make the errors listed above. Within the meantime, bear in mind to harness the facility of different automated optimization applied sciences obtainable in your advert platform.

Superior Optimization Methods

You undoubtedly could make your advertisements carry increased efficiency with out further spending. And in the event you’ve been operating advertisements fairly a time already, you understand how it really works. However listed here are some ways, on the instance of RichAds, you might not have heard about or didn’t use.

1. Use Micro bidding to set separate bids for advert parameters inside one marketing campaign.

For instance, you don’t must create a brand new marketing campaign for Android 10 with much less bid as a result of it’s too costly. You are able to do it with 1 quick line in the identical marketing campaign. Micro Bidding works for varied parameters, however essentially the most highly effective are sources, OS, and creatives.

2. Take take a look at the Automated Guidelines

Automated Guidelines are fairly a standard and nice strategy to optimize. The preferred rule auto-creates black or whitelists of sources. However this characteristic’s potentialities could differ. In our instance, it’s also possible to automate pausing or altering bids for low-performing creatives, gadgets, OS, browsers, or the entire campaigns.

3. Belief Machine Studying CPA

After 10 tracked conversions, Goal CPA prioritizes the sources that convert the very best over ineffective ones. This algorithm could make the price per conversion fall. Because of this, the marketing campaign brings extra conversions to your goal finances.

4. Set Superior Concentrating on

Aside from well-known concentrating on choices, some distinctive ones work for nearly all gives: Browser language, Machine mannequin & Producer, or OS. Maintain them in thoughts while you optimize advertisements for higher outcomes. In addition to, some settings play a key position in such particular gives as Service or Connection sort to succeed in the audience.

Use the hacks to scale your campaigns for the most important income 🚀. In case you have any doubts, don’t hesitate to ask RichAds consultants for insights into your marketing campaign optimization.

For Mobidea Academy readers solely: use the promo code MOBIDEA and get a 10% bonus in your first deposit.

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