converting traffic for vpn offers

Connect to Top-Converting Traffic for VPN Offers (Case Study)

Case Study Getting Started

So, it goes with out saying that VPN provides are BIG enterprise. However don’t simply take our phrase for it!
In line with the VPN Adoption Index by Atlas VPN, VPN downloads have formally reached 277 million in 2020 worldwide, with an adoption price within the U.S. alone of 12%

That’s a heck of plenty of VPN provides ready to be transformed on. And, with 2021 in full swing, this quantity is already set to climb sky-high within the months (and years) to come back.

As we race down the digital freeway (at breakneck pace), VPN provides will proceed to trip shotgun! With mighty returns and international reputation like no different, VPN is right here to remain!

Now you’ll be able to arrange your VPN marketing campaign straight from the Adcash DSP platform and get unprecedented entry to one of the best of…

⚙️ Excessive Changing Desktop & Cellular Provide Sources

🦾 Constructed-In Anti-Fraud Expertise

🌱 Automated ROI/ROAS Optimization

🎯 Reducing-Edge Focusing on Capabilities, and extra!

We’ll see to it that your provides are at all times prime of thoughts, with cutting-edge focusing on algorithms, high-end site visitors, and superior options. However, wait! Who’re we? Properly, earlier than we get into the good things, right here’s a brief sharp elevator pitch.

Who’s Adcash?

Not desirous to ship all the main focus our approach, the short-sharp model is… we’re an internet promoting platform for media consumers, associates, publishers, and advert networks. Our adverts are seen by 200 million distinctive customers per day and we’re in 196+ nations (together with the unattainable to pronounce ones you’ve most likely by no means heard of). Worldwide, we work to place your campaigns in entrance of the proper audiences, and, after practically 13 years within the sport, we love what we do greater than ever.

Proper, so again to all issues VPN! Numbers are at all times enjoyable and have a tendency to SHOUT!, the place phrases can solely whisper. So what can we usher in month to month (MoM) when it comes to VPN returns for our superior Advertisers? See under…

So, that mentioned, by this level, you might need began to suspect that we’re complete VPN Geeks.
Properly… You’re Completely Proper! We’re head over heels IN LOVE WITH VPN (or reasonably, the insane conversions this vertical tends to herald, time and again).

So, over the 2020 vacation season, we determined to place our VPN technique to the take a look at and ran 2x same-same BUT totally different campaigns. One geared to Popunder Advertisements and the opposite to Interstitial.

Associated content material: What’s a Popunder Advert?

We preferred what we noticed! And, listed here are our outcomes. Unedited and delivered straight to your digital door so that you can use and peruse in your subsequent marketing campaign. We’ve additionally acquired a couple of post-campaign findings that we’ll share with you alongside the best way.

Marketing campaign #1: VPN, (Utilizing Popunder & CPA Goal Bidding)

So, marketing campaign #1 dug into VPN site visitors utilizing Popunder as a format and pulled its site visitors utilizing CPA Goal Bidding and a function. Listed below are the pre-populated settings initially plugged into the platform.

Supply Kind: VPN

Focusing on Area: UK

Advert Format: Popunder (Touchdown web page)

OS: Desktop


Bid: CPA Focusing on Bidding (with a $30 CPA objective)

Goal: Arts & Leisure associated web sites solely.

Pop-Below 101 ✏️

An in the end efficient approach to herald click-throughs and a top-seller globally. These adverts are extra delicate than their Pop-Up counterparts, whereby they solely come up when your viewers is finished with what they’re doing onsite, showing in a brand new tab. They keep prime of thoughts and usher in your readership with a fast, straightforward to know, and visually interesting show.

Don’t consider us?

Listed below are 5 Causes why popunders are so effective.

On the finish of the two month interval, the outcomes began to pour in. Right here’s what got here again.

Marketing campaign #1 (Popunder) – Outcomes

Notice: The under info is predicated on a sequence of statistics that carry no handbook optimization. Ie. CPA Goal Bidding was utilized from the beginning of the marketing campaign to the tip.

Marketing campaign Interval: November 1st to December thirty first, 2020

Total Impressions: 2 434 168

Total Gross sales: 40

Conversion Price: 0.0016%

Complete Spend: $771.09

Complete Price Per Conversion: $19.27 (35.77% cheaper than the preliminary $30 goal)

Complete Income Earned: $1200

Complete Revenue Generated: $428.91

Return on Funding (ROI): 55.62%

So, with the marketing campaign carried out and dusted, you’re a 55%+ return on Funding, with a 35%+ save on Price Per Acquisition (from the unique $30), and all because of the automated CPA Focused Bidding Characteristic.

Now, at this level, you might need seen CPA Goal Bidding developing time and again. That’s as a result of it’s really superior!

Let’s digress ever so shortly to unpack why we used the CPA Goal Bidding Characteristic in each of our Vacation Season campaigns.

Discuss To Me About CPA Goal Bidding?!

CPA Goal Bidding is a brand new and thrilling Adcash platform function that mechanically optimizes your marketing campaign’s site visitors and efficiency metrics with the intention to maximize general conversions. What does that imply precisely in human language? Properly…

  • As an advertiser, you’ll set your unique CPA (price per acquisition) goal for the marketing campaign you’re establishing.
  • From there, the ultra-fast Goal Bidding function will mechanically safe a decrease price (CPA) to what you’re at the moment paying for site visitors.
  • That is carried out via a sequence of machine studying algorithms which might be in a position to establish one of the best bid for every impression by adjusting to site visitors efficiency modifications/fluctuations on the fly. This all occurs within the blink of a watch and takes out all of the guesswork.

The outcomes? You at all times get the utmost variety of conversions obtainable in your advert!

To search out out extra about CPA Goal Bidding and a bunch of different new and improved options, take a look at this handy guide, or else head over to the CPA Goal Bidding Support Page and become familiar with the inside workings of this cool new function.

Transferring swiftly alongside to…

Marketing campaign #2: VPN, (Utilizing Interstitial Advertisements & CPA Goal Bidding)

Okay, we’ve shed a little bit mild on CPA Goal Bidding and why we’ll be utilizing it in each of our case research, however why Interstitial Advertisements? Why can we like them and why do you have to care?

Supply Kind: VPN

Focusing on Area: UK

Advert Format: Interstitial

OS: Desktop

Bid: CPA Goal Bidding, (with a $30 CPA objective)

Goal: Arts and Leisure Web sites (solely)


Interstitial Advertisements 101 ✏️

Recognized for his or her extensive attain, and with a set delay in exit occasions as much as 5 seconds lengthy. This countdown window ensures your adverts will at all times be seen by the end-users. Plus, the codecs comprise area for eye-catching visuals, displayed on bigger browser home windows, which is able to draw consideration in half the time.

Discover out why Interstitials are the ultimate cure for banner blindness and skyrocket your VPN site visitors with prime advert codecs!

See additionally: Cellular Advert Codecs and Cellular Advert Sizes: Important Information

Okay, so identical provide. Identical targets and identical bid level, however with a little bit Interstitial Ingenuity thrown in for good measure. With the identical target market in place, let’s see what got here from the change-up in format.

Marketing campaign #2 (Interstitial) – Outcomes

Notice: The under info is predicated on a sequence of statistics that carry no handbook optimization. Ie. CPA Goal Bidding was utilized from the beginning of the marketing campaign to the tip.

Marketing campaign Interval: November 1st to December thirty first, 2020

Total Impressions: 391 736

Total Gross sales: 12

Conversion Price: 0.46%

Complete Spend: $150. 73

Complete Price Per Conversion: $12. 56 (58.13% cheaper than the preliminary $30 goal)

Complete Income Earned: $360

Complete Revenue Generated: $209.27

Return on Funding (ROI): 138.83%

Okay! It might seem the tip target market was extra receptive to the provide that used Interstitial Advertisements of their comms! With a 138%+ ROI and far a lot decrease supposed conversion price (from the unique $30), it might seem VPN campaigns with an Interstitial flare gained the race (no less than this time).

All in all, BOTH campaigns have been successful and… there are common guidelines you’ll be able to apply in your personal VPN marketing campaign creation. 🌍

As with most elements of internet advertising (and life generally, I suppose), testing and observe play a significant position to find the absolute best end result. In case you’re after the final word marketing campaign candy spot, you’re going to wish to preserve experimenting.

Maintain breaking and constructing and, if you discover what works… follow it like glue and make it higher each time!

Common Suggestions, Methods, and Issues To Keep away from

Setting Up The Proper CPA Goal ✔️

Establishing a correct price in your finish CPA Goal is an enormous one. Don’t be too grasping on the goal, however on the identical time, don’t undercut your self both.

On the finish of the day, the CPA Goal will are inclined to ship conversions at a lower cost than your preliminary price.


As a result of the algorithm is SUPER highly effective and dealing across the clock to save lots of you cash and to extend your finish conversions.

So, belief it! It gained’t allow you to down!

Set your bidding increased than you might need carried out previously and, in case your focusing on is correct (and it finally ends up changing properly), you’ll get cheaper conversions, each time, with Adcash CPA Goal Bidding!

Match Your Touchdown Web page with the Proper Provide 💣

So, this an necessary one. Whenever you’re placing collectively your touchdown web page you wish to be sure you’re tailoring it to the proper site visitors. Within the case of the above two comparisons, it was the Arts and Leisure sector.

However what would possibly you be focusing on in your marketing campaign comms?

Discover your area of interest and communicate their language. Construct top quality, attention-grabbing, and in the end distinctive touchdown pages each time and your viewers is certain to comply with, with the proper focusing on in fact). And In case you’re on the lookout for a couple of surefire tricks to take your landers to the following stage, then take a look at the final word guide to touchdown Web page optimization proper right here and become familiar with all you have to know to knock the competitors out of the park.

Set a Giant Sufficient Every day Price range 💸

For the reason that goal (and CPA) are excessive, a significant key to success will probably be to have a big sufficient day by day price range. In case you purpose at spending 15$ day by day, your probabilities of getting correct publicity and quantity are nearly null.

You’ll have to see your marketing campaign as an funding (of types). A spot the place, in trade for sources spent, you’ll be getting again your preliminary stake PLUS an entire lot extra!

Ship your marketing campaign buy-in via to the CPA Goal motherboard and let the system do its magic! The algorithm will work flat out to search out the VPN site visitors with the very best potential to transform.

As soon as this goal has been positioned and touched on, you’ll have to bid in keeping with your goal as soon as discovered.

Go for Website Class Focusing on 🎯

Whereas the Adcash Consumer Curiosity Focusing on function is an efficient and dynamic resolution in different verticals, it’s not fairly the answer for VPN Site visitors.

The factor about VPN is that it’s hands-down completely common in nature. It covers a variety of various niches, areas, and verticals and is relevant to nearly anybody. With this in thoughts, Consumer Curiosity Focusing on is just a bit too imprecise for this specific income rodeo.

As a substitute, why not do some website class focusing on based mostly on obtainable VPN touchdown pages and companies provided.

Blacklist Sure Zones and Whitelist Others 🚦

A sure-fire technique to monitor and regulate your move of incoming and outgoing site visitors is to proactively and consistently blacklist sure Zones (aka distinctive ad-placements), which haven’t transformed.

Nobody desires to spend time, power (and cash) on non-converting site visitors sources, particularly for those who’re already placing down bids to the tune of $30 and counting (as with the case above).

That being mentioned, when you’ve run a couple of VPN Bids and after getting sufficient post-campaign information at your disposal you’ll shortly have the ability to begin discovering and pinpointing the proper (and incorrect) Zones when it comes to their general conversion potential.

Create separate CPM-based campaigns per Zone with the intention of scaling up and maximizing your marketing campaign ROI and revenue level.

To do that, you’re going to wish to determine your VPN Manufacturers’ prime goal nations/areas so that you at all times know the place and how you can goal your sources. Work out if there are matching nations in your site visitors supply with the intention to perceive and convert on the ensuing quantity and potential.

That being mentioned, the very same logic and steps apply to your ad-format choice.

Now and shifting ahead into the longer term!

Onward! To VPN Victory!

So, with two extra profitable VPN campaigns despatched out the door and an entire lot extra prepared and ready to be transformed, the query is.

What are you doing to take your VPN On-line Promoting to the following stage? As we mentioned, we LOVE VPN provides, and, having been optimizing and refining our VPN campaigns, day and evening for the reason that starting, we prefer to suppose we all know a factor or two about it.

So, attain out to Adcash proper right here for those who need assistance, anytime, they usually’ll assist equip you with the talents you want, from tailor-made suggestions and engaging tendencies to optimization hacks and far-out options.

All one of the best in your VPN Victory, and see you on the opposite aspect of superior!


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