Adult Nutra with Push Notifications Like a Pro (Case Study)

Case Study Getting Started

This case research is the second article in a two-part sequence for Push.Home.

Associated Content material: Push Home Assessment

Learn on to find find out how to dominate the Push market and find out how to optimize your advertisements for max revenue.

If you happen to haven’t but learn the primary article within the sequence, which features a detailed assessment of the community, you are able to do that right here: Push Home Assessment.

Marketing campaign #1 – Single Supply

Supply Sort: Grownup Nutra

Focusing on Area: TH

CPC: $0.002

Advert Format: Push

OS: Cellular

Are you able to dominate the push market?

If sure, then comply with together with this case research as we undergo the fundamentals of organising and optimizing a marketing campaign in Push.Home.

If you’re new to Push.Home and don’t but know what it’s, verify our assessment right here.

Push notification advertisements are an affordable and high-converting advert format, that’s simple to arrange and can funnel inexperienced payments straight into your pocket – when you use them the appropriate method.

So let’s have a look at the appropriate method to make use of Push advertisements to provide the greatest returns!

Simply to provide you some background, try these statistics for the next marketing campaign:

Marketing campaign Interval: March seventh to April third, 2021

Total Impressions: 325 925 047

Total Clicks: 456 295

Total Gross sales: 71

CTR: 0.14%

Complete Spend: $912.59

Complete Income Earned: $2059

Complete Revenue Generated: $1,146.41

Return on Funding (ROI): 125.62%

We obtained these numbers in a really brief time, with minimal effort.

For this marketing campaign, the chosen nation was Thailand, because it’s a GEO with tons of visitors and excessive payouts that all of us love a lot.

As for the creatives, we saved it easy and didn’t overthink it an excessive amount of.

Examples:

Then, we selected an appropriate provide, that we all know converts like loopy for our audience.

Notice: Ask your AM on the affiliate or advert community for artistic solutions in case you don’t have any.

1. Optimization

If you happen to haven’t executed so already, now’s time to learn our assessment of Push.Home in an effort to perceive all of the optimization steps.

If you happen to wanna give {that a} fast learn after which come again right here, you’ll have a greater grasp of what we’re doing.

The entire technique of optimization wasn’t notably tough. I launched the marketing campaign with the minimal allowed CPC for this GEO, which is simply $0.002. We by no means modified the beginning bid as we had been glad with the standard of visitors.

2. Scheduling

The primary vital factor we did was to cease the marketing campaign when the decision heart is unavailable. This differs from one provide to a different and from one name heart to a different, however for this particular provide, it simply appeared like one of the best thought.

To do that, click on on “Edit Marketing campaign” and scroll down till you see the “Marketing campaign Schedule” part:

campaign scheduling

You would possibly marvel why I selected this scheduling sample. Permit me to elucidate.

Notice that underneath the timetable it says “Present time by UTC +2”. Because of this the scheduling in Push.Home schedules in keeping with the UTC +2 time zone. With a little bit of Googling you could find out that it’s a really totally different timezone from the one utilized in Thailand, which is GMT+7. This can be a 5 hour time distinction, and it is advisable hold that in thoughts or else this might price you some surprising bills.

CPC and Experiments with Site visitors Segments

In Push.Home, the visitors is segmented by subscription age, which means that you would be able to choose what section of visitors you need to goal.

Right here’s how that works in Push.Home:

0-3 days: That is the most costly section. Right here you could find the freshest subscribers, who haven’t abused by an ungodly quantity of advertisements. This offers this group a better likelihood of changing. The minimal CPC for this section is 250% of the traditional worth on your GEO. In our case, the traditional minimal CPC for Thailand is $0.002, so $0.005 when you wanna goal the freshest customers.

4-7 days: This section is a bit older however continues to be converts nicely. The minimal CPC worth right here is double – or 200% – of the unique.

8-14 days: This part has subscribers who’re over every week outdated – which continues to be significantly newer than most opponents’ databases. The minimal CPC worth right here is 175% of the unique.

15-30 days: That is the ultimate section by subscription age. A few of the subscribers right here might have been right here for so long as a month. The CPC worth is 150% of the unique.

All: This section is taken into account to be the default and least expensive possibility. Don’t be fooled! The visitors high quality right here is by no means unhealthy and might convert extraordinarily nicely for the appropriate gives. The proof is the large ROI we obtained from our marketing campaign!

Blacklisting

One of many largest challenges for associates is making a blacklist of web sites whereas their marketing campaign continues to be operating.

You’ll discover that many websites will nonetheless provide you with conversions that coated your bills. Due to this, we needed to anticipate greater than every week earlier than blacklisting the low-performing websites.

That is very simple to do with Push.Home. On the very backside of the “Edit Marketing campaign” web page within the “Viewers” part, you will discover two columns that work collectively to create a blacklist.

campaign blacklist example

Set the Sort ID to Blacklist because it’s proven within the screenshot above.

Now you possibly can put all low-performing platforms into the Web site ID record subsequent to it, comma-separated.

That is all it took for us to make $1k+ revenue, in a bit of lower than a month!

So be sure you give Push.Home a attempt to get that insane ROI by yourself campaigns.

Marketing campaign #2 – Smartlink

Supply Sort: Grownup Courting Smartlink

Focusing on Area: RU

CPC: 0.018/0.009

Advert Format: Traditional Push

Commercial

OS: Cellular and Desktop

We tried Push.Home with Nutra, and now we wished to see how good it is going to be with relationship gives.

The relationship vertical is well-known for having excessive conversion charges. It’s because more often than not it requires little or no enter from the consumer. A primary web page sign-up may get you immediate fee if the provide is SOI (Single Choose-In).

If you happen to don’t know what Single Choose-In is, verify the internet affiliate marketing glossary.

What extra may you ask for?

So let’s see if we are able to entice all of the Russian singles to satisfy their vital others!

Marketing campaign Interval: March twenty first to March twenty eighth, 2021

Total Impressions: 18 340 740

Total Clicks: 14 856

Total Gross sales: 904

CTR: $0.08%

Complete Spend: $267.4

Complete Income Earned: $723.2

Complete Revenue Generated: $455.80

Return on Funding (ROI): 170.46%

For grownup relationship, one of the best apply is to focus on males. That’s why the artistic we selected resembles a chat head from a ravishing feminine.

Every GEO has its preferences relating to forms of girls. Simply Google what sort of porn every nation watches most to get an thought of this.

Some GEOs like girls of their 30s, some favor them youthful.

Some go for tanned women, others for snow whites. Do your analysis so you possibly can greatest goal your GEO.

One other technique is to make use of photos of women that match the kind of women within the GEO you wanna goal.

These are widespread practices for associates who run relationship gives.

Nonetheless, for this marketing campaign, we did one thing a bit totally different.

We used an image inside a grimy context and an enormous call-to-action textual content within the center.

Focusing on Completely different Units

We found one thing very attention-grabbing throughout our work with this relationship provide.

Every marketing campaign in Push.Home has just one advert. This implies that you would be able to not have a couple of advert in the identical marketing campaign. So, when you wanna launch the identical advert with totally different concentrating on, and a barely totally different artistic, you must duplicate your marketing campaign and make modifications to the duplicated marketing campaign.

We wished to launch the identical advert for each cell and desktop units, however we wished to barely change the artistic as a result of the push notification shows in another way on cell and desktop.

When each campaigns had been created we observed that the CPC of the desktop visitors was 50% cheaper than the CPC of the cell visitors!

This turned out to be a bit of gem, because it considerably helped unfold the funds.

Add to this that the payout for desktop customers is often larger for relationship gives as a result of they don’t often enroll as a lot as cell customers.

We consider that the Push.Home Workforce saved this in thoughts, so that they made the prices decrease to ensure that their advertisers to have the ability to revenue much more!

Bear in mind although, when you goal ALL units in your marketing campaign you may be billed for the upper CPC, which shall be cell when you goal each units directly. To keep away from this all the time separate the units to pay much less!

CPC and bidding

For this marketing campaign, we didn’t change the preliminary bid, because it was fairly excessive already. We additionally selected to not goal any particular visitors segments. We ran the marketing campaign for every week – which is greater than sufficient time for one artistic in push visitors.

If you happen to see a setback in your CR (Conversion Price) after a while, be sure you change the artistic, as they get spent over time, and other people don’t click on on them anymore.

Preserve your creatives recent and you’ll all the time get these candy conversions!

Optimization and Blacklists

With Courting gives, it’s lots simpler to create a blacklist, as you possibly can see which platforms carry out poorly in a short time.

Lose the low-performing websites quick, because the payout for these is sort of small.

We had been in a position to create a fairly respectable blacklist after simply a few days, and managed to get ROI by the tip of the primary day!

That’s it!

Commercial

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